Its storefront offers a varied selection of everyday products, with categories including home, kitchen, personal accessories, and pet care. Featured items include a wall-mounted basket that can also be carried by hand, waterproof lightweight shoe covers, a silicone pet washing and massage brush, a genuine leather coin purse, and food-grade glass jars. The shop highlights both popular products and new arrivals, allowing customers to browse its full catalogue or explore recommended selections.

sghuanew states that it guarantees genuine products and supports cash on delivery. It also advertises a free trial and exchange option within seven days. The website provides customer-facing information on shipping, returns and exchanges, payment methods, terms of service, and privacy, alongside contact and company details. Customers can shop through the online store and subscribe to receive special offers.