Singapore Hotel Association
@sha.org.sg
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Singapore Hotel Association's Company Logos
Singapore Hotel Association's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#C5924F
Tussock
197, 146, 79
34, 50, 54
0, 26, 60, 23
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
About Singapore Hotel Association
Sha is the leading brand representing the Singapore Hotel Association (SHA), the umbrella body for hotels in Singapore. With a membership of 160 hotels, accounting for approximately 80% of the total gazetted room count, SHA is dedicated to promoting the collective interests of its members and advancing sustainable growth within the hotel industry. Under the leadership of Executive Director Ms Margaret Heng, SHA focuses on various key areas, including research and representation, innovation, productivity and service excellence, safety and security, sustainability, manpower and training, and community and member relations.
Additionally, SHA operates SHATEC, a training arm established in 1983 to provide skilled manpower to the hotel industry. Whether you're looking for insightful research, industry representation, exceptional service, or skilled talent, SHA is committed to delivering excellence in all aspects of the hotel experience. Contact SHA today to learn more about their services and how they can support your hotel business
Brand industry
Travel and Tourism
Company type
Nonprofit
Year founded
Suggest founded year
Company size
2-10 employees