Shablon is a conversation-focused app designed to help people feel closer through thoughtful questions and shared activities. Its subscription offers access to features for individuals, couples, and friends, with fresh ways to connect and keep conversations going. Users can explore conversation decks ranging from light introductions to more meaningful topics, as well as questions for two that encourage partners to discover something new about each other every day. Shablon also supports playing with friends, including when they are apart, making it easier to spend time together across distance.

Subscriptions are linked to the user’s app account. Customers can sign in on the Shablon website using the same method as in the app, such as Apple or email, and pay securely through YooKassa. After payment is confirmed, opening the app with an internet connection updates subscription access. Users can manage renewal through their account or the app settings; turning it off stops future charges while paid access remains available through the end of the current period.