Shake

Shake is a creative agency in Brussels that helps brands build meaningful connections and grow in an ever-changing world. Working with clients since 1998, the agency focuses on being true to a brand, its customers and the everyday human experience. Its work combines brand strategy and creative campaigns designed to give organisations a clear identity, connect with people emotionally and support growth.

Shake’s services include developing brand strategies, shaping unified brand voices, creating advertising and real-life campaigns, and supporting rebranding projects. Its portfolio includes work for Containerboard Europe, Fairebel, Rossel Advertising and Spadel, spanning brand communication and sustainable packaging. The agency also shares creative perspectives and updates through its online feed, and invites prospective clients to get in touch.

With a bold, human-centred approach, Shake works to make brands relevant and distinctive while helping them communicate consistently. The agency’s guiding idea is that genuine connection starts with authenticity: understanding a brand’s character and its relationship with the people it serves, then expressing that clearly through thoughtful creative work.