Shake to Win is a groundbreaking brand that helps local businesses and cultural institutions connect with the world's largest outbound tourism market in just a few clicks. Through innovative technology and a hassle-free approach, Shake to Win is known in China as Shang You Di (赏游地), meaning rewarding trip or appreciate the journey. Their international name reflects their mission of creating cross-cultural bridges through a handshake and the benefits of meeting someone new from a different culture.

At Shake to Win, they are committed to preserving culture and helping people understand its true essence. They offer users a comprehensive platform to discover different aspects of local culture in over 4000+ spots across various countries including the Netherlands, Belgium, UK, Italy, France, Germany, Spain, Switzerland, Portugal, Mexico, Chile, Peru, Mauritius, Maldives, Bhutan, and more. Additionally, Shake to Win has introduced a social commerce store for Chinese users, expanding their cultural experience and consumption journey.

They have also developed a SaaS platform feature for brands seeking to sell their cultural and designer products to the Chinese market. Founded in 2017 by travel blogger and entrepreneur Emily Cheung, Shake to Win is supported by Createc Digital, a renowned cross-culture digital advertising agency. Notably, Shake to Win became the Van Gogh Heritage Foundation's first foreign and Asian shareholder in January 2019.

With their dedication to culture, Shake to Win is making a significant impact on connecting cultures worldwide and providing the best, most authentic experiences for travelers