Shakeup Cosmetics

Shakeup Cosmetics is a UK-made skincare and makeup brand for all, built around the idea that skincare is self-care. Its solution-driven products are designed to address different skin needs and help customers look and feel their best every day. The range includes skincare and makeup for men, as well as products for women, beard care and grooming essentials, skincare sets, and subscriptions. Customers can shop by skin concern, including ageing, acne, dryness, oiliness, and shaving or beard care, or use the brand’s routine-building advice to choose products.

Shakeup describes its approach as no-nonsense skincare, with products developed to deliver the results they promise and a money-back guarantee. Bestsellers include tinted moisturiser, eye cream, under-eye concealer and moisturiser, beard serum, and a purifying clay mask. The brand also offers skincare kits and publishes practical guidance on routines and common concerns. Its products are made in the UK and are cruelty-free. In 2024, Shakeup became a certified B Corp, reflecting its stated commitment to using business as a force for good.