Shampora is a personalized hair and beauty care brand that creates products tailored to individual hair and scalp needs. Customers begin by completing a professional questionnaire to build a Hair Profile; Shampora’s algorithm then selects suitable ingredients and develops a personalized formula. Its Hair Box includes three customized products, with options to choose products or rely on the algorithm for recommendations. Customers can receive boxes as often as they like and modify their products or subscription at any time.

The range includes shampoos, conditioners, hair color, sun care, body care, accessories, and gift options. Formulas address concerns such as dryness, damage, frizz, thinning, and color-treated or curly hair. Shampora highlights professional and cosmetologically tested products made with certified vegan ingredients, including aloe vera, plant oils, and botanical extracts. Its stated hair-care formulas are free from parabens, sulfates, and silicones, and the brand describes itself as vegan and cruelty-free. Hair color is presented as ammonia-, PPD-, phthalate-, and resorcinol-free.