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Hex Code
Color name
RGB
HSL
CMYK
#BB272B
Tall Poppy
187, 39, 43
358, 65, 44
0, 79, 77, 27
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#171918
Heavy Metal
23, 25, 24
150, 4, 9
8, 0, 4, 90
Shaulian is an Israeli home-appliance retailer and importer serving households with products for cooking, food preparation, coffee, cleaning, laundry, and everyday comfort. Operating as Shaulian Trade Ltd., the company brings several brands together in one online store, including SOL, Hamilton Beach, Ufesa, Turboair, Moledet, and Lofra. Its selection includes built-in and freestanding ovens, cooktops, range hoods, coffee machines and accessories, kettles, mixers, blenders, juicers, toasters, microwave ovens, Sabbath hot plates and urns, vacuum cleaners, heating products, and laundry appliances.
The store also features SOL’s retro collection of kettles, toasters, and blenders, alongside product promotions and buying guides. Shaulian emphasizes direct purchasing from the importer, personal advice before a purchase, and customer service afterward. Customers can browse products online, compare selected models, and arrange home delivery, with regular delivery stated as taking up to five business days; applicable details are provided at checkout.
The company also lists physical points of sale and offers assistance to help customers choose appliances for their homes
Brand industry
Business and Consumer Services
Company type
Partnership
Year founded
1983
Company size
Suggest company size
The Shaoulian name, logos and brand assets are trademarks of Shaoulian and its affiliates. Brandfetch isn't affiliated with or endorsed by Shaoulian. Their use is subject to Shaoulian's brand guidelines.
