ShareofClicks is a German company that helps brands understand and improve their performance on Amazon. Its Amazon Performance Tracker analyses how customers search and which products they click, turning search and click data into insights about market share, categories, brands and individual products. The platform offers four analysis dimensions: brand performance, brand insights, search-term insights and ASIN insights. Users can track monthly changes, assess their position in key categories, identify relevant search terms and compare products from the customer’s perspective.

ShareofClicks also supports campaign management by helping teams assess which search terms may merit continued advertising or additional investment. Its ASIN content optimisation insights help identify promising keywords for product content. The service covers Amazon’s five major European marketplaces: Germany, the United Kingdom, Italy, France and Spain. Its analysis draws on approximately 30 million search-term–ASIN combinations. By connecting searches with clicks across ASINs, brands and categories, ShareofClicks helps manufacturers understand customer discovery patterns, spot opportunities and make more informed decisions about their Amazon activity.