Unclaimed brand
ShaZam is your full-service race partner. With decades of experience in all aspects of successful race design, technology and management, our suite of expertise minimizes the number of vendors needed to present a wildly successful event from start to finish line (and all pre- and post-race celebrations).
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Hex Code
Color name
RGB
HSL
CMYK
#8990C7
Blue Bell
137, 144, 199
233, 36, 66
31, 28, 0, 22
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#313234
Shark
49, 50, 52
220, 3, 20
6, 4, 0, 80
ShaZam Racing is a full-service race partner and timing company based in Peoria, Illinois. With decades of experience, the team supports events from early planning through race-day operations and post-race celebrations, helping organizers coordinate services with fewer vendors. ShaZam works with road races as well as cross-country and track and field events, serving schools, universities, meet hosts, and community organizers.
Its services include event design and management, registration, packet pickup, advanced timing and scoring, sponsorship support, and race results. The company times hundreds of races each year and thousands of athletes, combining industry experience with technology and flexible event support. For cross-country and track and field meets, ShaZam helps manage registration and competition logistics so organizers and coaches can focus on participants and athletes.
ShaZam also presents and supports a calendar of races, including The Shuffler, Blarney Blitz, Girls Run the World, Steamboat Classic, Detweiller at Dark, Elite Chocolate Turkey Run, and the Run Rudolph Holiday Race Series.
Brand industry
Sports
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How do I download the ShaZam Racing logo?
What does the ShaZam Racing logo look like?
The ShaZam Racing wordmark uses a distinctive italic, angular “ShaZam” lettering with a small running-figure motif, a sweeping underline, and a smaller “racing” lockup; the identity is often reversed in white against black.
What are ShaZam Racing's brand colors?
The ShaZam Racing color palette uses the hex codes #8990C7, #FFFFFF and #313234.
Road race timing and scoring
Cross-country meet management
Track and field timing
USATF-certified course measurement
Live race results and athlete tracking
The ShaZam Racing name, logos and brand assets are trademarks of ShaZam Racing and its affiliates. Brandfetch isn't affiliated with or endorsed by ShaZam Racing. Their use is subject to ShaZam Racing's brand guidelines.