ShelfMerch is a corporate gifting and branded merchandise partner operated by Chitlu Innovations Pvt Ltd. It helps businesses create, manage, and distribute merchandise for employees, customers, events, and marketing campaigns. Its catalogue includes more than 500 products, with options for bulk orders and single-unit print-on-demand. Customers can also request custom products and curated merchandise packs for onboarding, conferences, seasonal occasions, remote work, sports, and other needs.

ShelfMerch provides end-to-end support, including product selection, free design concepts and quotes, production, warehousing, order fulfilment, and shipping. The company says designs and quotes are delivered within 24 hours, and offers India-wide service as well as global shipping. Its merch stores and management platform help organisations launch branded stores, manage designs and inventory, monitor shipments, and automate merchandise tasks. Use cases include sales and marketing, employee onboarding, team and office culture, events, loyalty rewards, and university merchandise. ShelfMerch also highlights sustainability, offering eco-conscious merchandise options, and reports serving more than 2,000 customers.