Shen is a Bulgarian brand offering natural, sugar-free chewing gum and sweets as an alternative to conventional gum. Its gum is made with natural chicle tree resin rather than a plastic-based gum base, and the brand describes its products as biodegradable, plastic-free and vegan. Many products contain xylitol.

The range includes classic gum in flavours such as raspberry and vanilla and mango, as well as sugar-free peach candies. Shen also offers a functional probiotic gum, sold in packs of 12, as part of its focus on oral care and gum health. The brand’s website discusses a formula featuring probiotics, vitamin E, coenzyme Q10, grape seed and zinc, aimed at people with sensitive gums and supporting tooth enamel remineralisation.

Customers can browse and order products through Shen’s online shop, which also provides information about delivery, news and store locations. Through its natural ingredients and biodegradable gum base, Shen presents a more environmentally conscious choice for people seeking fresh breath and sugar-free treats