Promote Shetland

Promote Shetland is the organisation behind Shetland.org, an official guide to the Shetland Islands, a North Sea archipelago presented as a place to visit, live, work, study and invest. Its website helps visitors plan trips, find accommodation, explore local areas and discover activities, events and travel options, including ferry and air connections. Content highlights Shetland’s landscapes, wildlife, outdoor pursuits, history, heritage, culture, food and communities, alongside practical visitor information and an interactive map.

For people considering a move, Shetland.org provides information on housing, education, healthcare, local amenities, jobs, career opportunities, business support and study options. The site also promotes investment prospects across sectors including clean energy, tourism, fisheries and aquaculture, space, filmmaking, oil and gas, and decommissioning. Stories and guides showcase local businesses, industries and community life. Visitors and prospective residents can also subscribe to newsletters featuring travel inspiration, island events, news, recipes and vacancies. Through these resources, Promote Shetland presents the islands’ welcoming communities, natural environment and modern economy, helping audiences learn about opportunities and plan their next steps.