Shift Financial Planning is a financial planning brand offering an accessible, ongoing alternative to traditional advisory services and self-guided money apps. Founded by Michael Piccoli, who brings more than 17 years of experience working with individuals, families, and small businesses, Shift focuses on helping members gain clarity, build financial habits, and make informed decisions. Its membership costs $97 per month and includes on-demand access to Michael, planning tools, and personalized guidance, with no account minimums or commissions on financial products, according to the company.

Shift addresses everyday money management as well as questions about debt, saving, investing, retirement, wills, workplace benefits, and major life changes. The service emphasizes organization, accountability, and practical planning, aiming to help clients feel more confident about their financial situation. Prospective members can book a free 15-minute strategy session to discuss their needs. Shift Financial Planning LLC is based in West Palm Beach, Florida. Its website states that advisory services are offered through Woodstock Wealth Management Inc., an SEC-registered investment adviser, and that the two entities are unrelated.