The Shimano Experience Center in Valkenburg, Netherlands, is an outdoor destination for people who enjoy cycling, fishing and walking. It combines route inspiration, practical facilities and welcoming hospitality to help visitors plan a full day outside. Cyclists can explore road, gravel, mountain-bike and e-bike activities, hire bicycles, use the Bike Test Center and access bike facilities and bike-fitting services. The center also offers cycling and walking routes, including routes associated with Amstel Gold 365, Hammerstone 365 and Marly Grav 365. Fishing enthusiasts can enjoy access to quality fishing waters, while walkers can discover trails in the surrounding area.

On site, visitors can use changing rooms, showers and secure storage, then relax at the Espresso Bar with coffee, local drinks and Limburg vlaai. Other attractions include a cycling fan store, a museum displaying notable racing bicycles, and the MAVRIX mountain-bike game. The venue also hosts events, meetings and sport-focused packages, making it a base for individual outdoor adventures and group visits.