SHO CHA

SHO CHA is a German online shop specializing in Japanese green tea, matcha and tea sets. The brand connects customers directly with selected tea farmers in Japan, offering single-origin, unmixed teas rather than blends. Its range includes matcha for tea ceremonies and lattes, sencha, kabusecha, gyokuro, genmaicha, Japanese black tea and hojicha powder for lattes. Matcha and other teas are presented with information about their producers and origins, including farm details, photos, videos and pesticide analyses on product pages.

SHO CHA emphasizes transparency and quality, sourcing its teas directly from growers without intermediaries. The company states that its partner farmers cultivate their tea without pesticides or chemical fertilizers, and that an independent laboratory checks the teas for pesticide residues. Products come from tea-growing areas across Japan, including Shizuoka, Kyoto, Miyazaki and Kagoshima. Alongside its online shop, SHO CHA shares guidance on preparing matcha, answers frequently asked questions, publishes a tea blog and introduces its farming partners. It also offers a newsletter and provides services for business customers.