The "HugKum" brand by Shogakukan provides parenting information, media, and entertainment for parents of infants to elementary school children. The brand features content from early childhood magazines such as "Baby Book," "Mebe," and others, offering innovative information on education, science, art, sports, food, and entertainment to help parents discover ways to support and engage with their children. From free drill exercises to helpful reading materials for parents, the brand offers a wide range of beneficial resources.

Their content includes expert advice, supporting children with developmental disorders, and resources to foster a parent-child learning environment. Whether you're looking for fun shared activities, educational resources, or general parenting guidance, HugKum delivers relevant and top-quality information for parents of young children and elementary school students