FMG Publications

Shooting Industry is a trade magazine serving Federal Firearms Licensed (FFL) dealers, with a focus on reaching consumer-selected retailers. Covering the firearms industry since 1955, it provides news, product information and practical business content for professionals in the sector. Its coverage includes firearms, ammunition, accessories, hunting products, personal defense, training and women’s products, alongside guidance on retail operations and customer engagement.

The publication’s Dealer Advantage features address topics such as e-commerce, marketing and social media, point-of-sale systems, retailer resources and sales training. Readers can also explore industry news, new products, manufacturer developments, best practices and advice for serving customers. Shooting Industry publishes articles and produces video content, including First Look, Dealer Advantage, Gun Cranks, Insider Tips, Quartermaster and Quick Hit videos. Its website offers current issue information, industry links, new-hire updates and subscription access. The publication also provides advertising and contact options for businesses seeking to connect with its dealer-focused audience. Overall, Shooting Industry serves as an information and professional resource for retailers and others working in the firearms trade.