SHOP-DOA is an online retailer focused on products for babies, children, and their families. Its broad catalogue covers everyday essentials, play, travel, sleep, feeding, and safety, helping caregivers find items for different stages of childhood. Products include strollers and accessories, cots, mattresses and bedding, bath tubs, high chairs, car seats and boosters, baby carriers, feeding accessories, diapers, and changing supplies. The store also offers clothing and footwear, school bags, books, creative and educational toys, dolls, construction sets, bicycles, scooters, tricycles, swings, and outdoor play equipment. Additional selections include maternity and breastfeeding accessories, nursery décor, baby monitors, humidifiers, and childproofing products.

SHOP-DOA features new and recommended products, along with promotions, and provides information to help customers shop, including delivery, payment, returns, and customer support. Orders can be paid on delivery, online, or in instalments by card; the site also advertises payment after 30 days. Courier delivery is available, with shipping free on orders over 1,000 lei.