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SafeOpt is a shopping savings service that connects millions of shoppers with verified deals and exclusive offers from thousands of partner brands. Free to join, it lets users sign up with an email address and shop as usual without installing an app or browser extension. SafeOpt says it works in the background to provide personalized discounts, including offers delivered to the shopper’s inbox after visiting participating retail sites.

Recommendations are informed by shopping habits, helping members discover deals relevant to their interests. The company promotes privacy protections and says personal information is not sold or shared with third parties; members can opt out at any time. SafeOpt reports that its offers have helped shoppers save more than $50 million.

Its services include access to brand promotions, email-based deal delivery, account preference management, and resources for shoppers and businesses. Brands can use SafeOpt to advertise and connect with shoppers through its network. The company may receive a share of sales generated through affiliate links in emails, texts, apps, and other content