Unclaimed brand
Elevated East Coast style. 1987 Label is a female-founded luxury brand crafting limited-edition loungewear for those who value heritage and exclusivity.
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Hex Code
Color name
RGB
HSL
CMYK
#010E3A
Midnight
1, 14, 58
226, 97, 12
98, 76, 0, 77
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#BC9E9E
Thatch
188, 158, 158
0, 18, 68
0, 16, 16, 26
1987 Label is a female-founded luxury brand inspired by East Coast living, from city days to weekends on the coast. It creates limited-edition loungewear designed for everyday wear, with an emphasis on familiar, dependable pieces made to be worn repeatedly. Collections are released in limited runs for collectors, and new drops arrive on Fridays at 10 a.m. ET.
The brandβs online shop features categories including Champions, Coast, City, Sundries, Her, Him, and Custom, alongside its story, gift offerings, and archive. Customers can also explore a fabric and style guide to help them choose pieces. The brand describes its aesthetic as elevated East Coast style, and highlights strong customer feedback, including a 4.9-star rating on Shop.
1987 Label offers an '87 Society membership program where shoppers can earn points and access exclusive rewards. The site provides information on shipping, returns, and frequently asked questions, as well as a waitlist for updates on upcoming releases.
Brand industry
Luxury
Company type
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Year founded
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Company size
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How do I download the shop1987.com logo?
The shop1987.com logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are shop1987.com's brand colors?
The shop1987.com color palette uses the hex codes #010E3A, #000000 and #BC9E9E.
The shop1987.com name, logos and brand assets are trademarks of shop1987.com and its affiliates. Brandfetch isn't affiliated with or endorsed by shop1987.com. Their use is subject to shop1987.com's brand guidelines.