Shop All is an online marketplace bringing Egyptian stores and individual sellers together in one place. Customers can browse and order a wide range of new products, explore store offers, or find second-hand items through its used marketplace. Listings are organized into categories, with sections for popular products, featured stores, seasonal selections, discounts, and recently added used items, helping shoppers discover options across the site. Prices are shown in Egyptian pounds, and delivery is offered across Egypt.

Shop All also enables people to sell their own items, with a sign-up process presented as taking about two minutes. For eligible purchases, customers receive 1.5% cashback as ShopAll Credits on every delivered order; these credits can be used as a discount on a future purchase. The platform highlights secure payments and buyer protection, and offers account tools for managing orders, favorites, messages, listings, and stores. Customers can contact support by email or through the site, which provides Arabic language access alongside its English storefront.