Ástríðr
@shopastrior.com
Shop opening Mother's Day, 2021. A brand inspired by antique and folklore designs for women and girls celebrating the beauty in the world and within themselves.
Ástríðr's Company Logos


Ástríðr's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#366BD9
Royal Blue
54, 107, 217
220, 68, 53
75, 51, 0, 15
#C6B88C
Indian Khaki
198, 184, 140
46, 34, 66
0, 7, 29, 22
#136F99
Matisse
19, 111, 153
199, 78, 34
88, 27, 0, 40
About Ástríðr
Ástríðr is a unique online clothing boutique dedicated to empowering individuals to embrace their perceived delicacy as a source of strength. Founded by Astrid Angell in May 2021, the brand draws inspiration from timeless, antique-inspired silhouettes, vibrant floral embroidery, and graceful draping. Ástríðr aims to redefine femininity, offering a curated selection of dresses, tops, jumpsuits, sweaters, and accessories designed not only to beautify but to instill confidence.
The philosophy behind Ástríðr is to create garments that serve as "armor," enabling wearers to confront the world with confidence on their own terms. Each collection, such as Harvest Rose and Enchanted Evergreens, reflects a commitment to quality craftsmanship and a celebration of delicate aesthetics that has lasting strength. With free shipping on orders over $150 within the U.S. and an ethos centered on "defiantly delicate" designs, Ástríðr invites you to discover pieces that resonate with your inner strength and femininity.
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