AUR is an online ethnic grocery market serving customers across the United States, with a focus on South Asian, Arab, and African foods. Its website offers grocery delivery and a broad selection of authentic brands, including halal options. Shoppers can browse everyday staples, specialty ingredients, snacks, drinks, and household essentials through organized product categories.

Food offerings include vegetables and fruit, atta, rice and lentils, oils, ghee, spices, dairy, bread, eggs, instant foods, sauces, sweets, dry fruits, cereals, bakery items, and ice cream. The range also includes chicken, meat, and fish, with examples such as veal, beef cuts, bones, and kabab boti. Ready-to-prepare options include dosa and idli mixes, while chips and namkeen provide a variety of savory snacks. Drinks include juices, malt beverages, energy drinks, and powdered mixes.

Beyond groceries, AUR lists baby care, personal care, health and pharmacy products, cleaning supplies, repellents, and kitchen and household goods. Customers can shop online, explore popular searches and brands, or use the company’s app.