Shop Fufa
@shopfufa.com
Our pieces are proudly made in Egypt with dedication, passion and most of all love. We aim to use locally sourced and produced materials with prints that are inspired from our travels within Egypt and that tell stories of local artisans showcasing their culture, talent and inspirations. Proud & ethically produced ❥
Shop Fufa's Company Logos


Shop Fufa's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#25876E
Eucalyptus
37, 135, 110
165, 57, 34
73, 0, 19, 47
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#783114
Pueblo
120, 49, 20
17, 71, 27
0, 59, 83, 53
About Shop Fufa
FUFA | Cairo is a brand that offers clothes inspired by Egyptian cultures, made with love by passionate Egyptian souls. The brand's vision began in a teeny tiny white workshop on an island amidst the desert, where a young girl decided to create a beachwear collection using her grandma’s carefully collected fabrics. Despite her limited knowledge in garment production, her persistence and faith led to the birth of FUFA in the summer of 2014.
The brand designs for a community that shares a love for travel, music, art, and freedom. Each piece is created to make every girl feel special, liberated, and beautiful. Whether you're exploring the deserts of Fayoum, dancing at a music festival, or enjoying the serenity of Castle Zaman, FUFA will be with you every step of the way.
FUFA believes that clothes embody memories, and their goal is to create those memories for you in every shape, form, and color your heart desires. The designer, Farah El Ashiry, infuses her love for Egypt's diverse culture and crafts into each collection, using sustainable resources to create pieces that are made with value and passion. Join the FUFA tribe and explore the world in style.
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Company type
Partnership
Year founded
2014
Company size
2-10 employees