ShopHop is an Australian supermarket price-tracking and comparison service that helps shoppers check whether grocery specials are genuinely good value. It tracks more than 58,000 products at Woolworths, Coles and Aldi, updating prices daily and providing up to 169 days of price history. Shoppers can search for products, compare current prices and unit rates across chains, review everyday basket costs, and explore specials and notable price changes.

ShopHop also offers was-price checks, using observed price history to assess whether advertised previous prices were charged for a reasonable period. Its tools highlight genuine price drops, compare common grocery baskets and track shrinkflation when pack sizes decrease without a corresponding price change. The site provides product price histories, chain-by-chain comparisons and a learning hub with answers to common questions about its service. By drawing on recorded prices rather than retailer claims or estimates, ShopHop aims to help consumers make more informed grocery choices and decide when and where to shop.