Shoppermotion

Shoppermotion is an in-store analytics and retail media measurement brand serving retailers, consumer brands and retail media networks. Its platform anonymously tracks shopping trips from store entrance to checkout, matching trolley and basket paths with purchase receipts to reveal how shoppers move, engage with products and make buying decisions. The system uses Bluetooth tags on carts and baskets and ceiling antennas; it requires no cameras or shopper app and is designed for GDPR compliance.

Shoppermotion helps businesses measure traffic, dwell time and conversion by store, aisle, shelf bay and SKU. Its tools identify missed sales, compare layouts and planograms, uncover cross-selling opportunities, and build audience segments from observed in-store behaviour. For retail media, the platform measures screens, end caps, flyers and other activations with metrics such as impressions, views and clicks, then links exposure to purchases for offline attribution and campaign ROI analysis.

The company also offers shopper insights, store-flow studies, retail media solutions and RTLS services for asset tracking, internal logistics, warehouse analytics, personnel management and quality control.