Shopu is an online shopping gallery and affiliate catalog that helps visitors browse products from a broad range of internet shops. It is not a retailer: products are purchased from its partner stores, and Shopu presents listings to make discovery and comparison easier. Its catalog covers pet care, household goods, cleaning, laundry, kitchen accessories, and aquarium supplies.

Pet shoppers can find beds, kennels, carriers, bowls, fountains, collars, harnesses, leads, clothing, toys, grooming items, and training equipment for dogs and cats, alongside products for birds and fish. Home and cleaning listings include detergents, dishwasher and washing-machine cleaners, descalers, waste bins, drying racks, and dish drainers. Aquarium categories include filters, pumps, lighting, heaters, decorations, and automatic feeders.

The site organizes products into detailed categories and displays examples with prices and product names, including items from brands such as Finish, Hurtta, Catit, and PetSafe. Shopu’s role is to connect shoppers with relevant offers across partner e-shops rather than to manufacture, stock, or sell the goods itself