Dub is a link management and attribution platform built for modern marketing teams. It helps businesses create, organize, and measure short links, using branded custom domains to make campaigns more recognizable. The platform provides link analytics, including information about clicks, geolocation, devices, browsers, and referrers, helping teams understand how audiences engage with their campaigns.

Dub also offers free QR codes for short links, with options to customize them using a logo. Additional link tools include custom previews, UTM parameters, expiration settings, device and geographic targeting, link cloaking, and password protection. Teams can collaborate on links, while enterprise customers can use SAML single sign-on with Okta, Google, and Azure AD.

Beyond link management, Dub offers analytics, an API, partner resources, and tools for marketing attribution, content creators, and affiliate management. The company provides documentation, a help center, integrations, and pricing options, along with a free starting option and product demonstrations. Dub presents its platform as a way for organizations to strengthen marketing measurement and manage links across campaigns.