SHORTT.INK is a custom domain powered by Dub, a link attribution and management platform designed for modern marketing teams. Dub goes beyond basic link shortening, helping businesses create branded short links and measure how audiences interact with them. Its analytics include geolocation, device, browser, and referrer information, supporting more informed campaign decisions.

The platform also offers branded QR codes, with options to add a logo, and advanced link features such as custom previews, UTM parameters, expiration settings, device and geographic targeting, cloaking, and password protection. Teams can collaborate on links, while enterprise customers can use SAML single sign-on with Okta, Google, and Azure AD.

Dub positions its tools for marketing attribution, content creators, and affiliate management. It provides an API, integrations, documentation, and a help center, alongside options to start for free or request a demo. Paid plans include a complimentary custom domain, according to the site. As a Dub custom domain, SHORTT.INK demonstrates how branded links can be used within the platform’s broader marketing and attribution services.