Shōtai creates personalized digital invitation experiences for weddings and other special celebrations. Inspired by the Japanese art of invitation, the brand aims to make each guest’s first impression feel as memorable as the occasion itself. Customers share event details, choose a template, and receive a unique link they can send to loved ones. Shōtai personalizes elements such as names, dates, venue details, typography, colors, photos, and animations to reflect each celebration.

Its current wedding templates include The Royal Grandeur, featuring palace-inspired backdrops and ornate gold typography, and The Serene Garden, with mountain scenery, timeless typography, and a scratch-to-reveal feature. Invitations are designed to be interactive and mobile-friendly, with links typically delivered within 24–48 hours. Shōtai also lists upcoming templates for birthdays, anniversaries, baby showers, engagements, festivals, and graduations. The service is presented as a convenient alternative to a standard invitation, combining tailored design with a shareable digital format. Customers can begin by submitting an enquiry with their occasion and personal requests.