Bitly is a digital connection and marketing platform that helps businesses create, share, and measure links and QR Codes. Its tools are used to connect audiences with content across online and offline channels, while providing insights into what attracts engagement. The URL Shortener creates customized, branded links, with options such as custom domains, redirects, and bulk shortening. Bitly also offers dynamic QR Codes that can be updated after creation, customized with colors, patterns, and logos, and downloaded in several formats.

The platform’s analytics bring link and QR Code performance together, with reporting on clicks and scans, including geography, referrers, devices, campaign activity, and UTM parameters. Additional products include mobile-friendly landing pages, link-in-bio pages, digital business cards, mobile links, and 2D barcodes for product packaging. Bitly provides integrations, an API, and AI features for creating and analyzing links and QR Codes. Its solutions serve businesses of different sizes and industries, including retail, healthcare, education, financial services, hospitality, and media.