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Hex Code
Color name
RGB
HSL
CMYK
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#FFD1C2
Romantic
255, 209, 194
15, 100, 88
0, 18, 24, 0
#AE7E12
Buttered Rum
174, 126, 18
42, 81, 38
0, 28, 90, 32
Lazada Group, founded in 2012, is Southeast Asia’s premier e-commerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group, Lazada utilizes advanced technology, logistics, and payment services to revolutionize retail in the region. The brand aims to serve 300 million customers by 2030, offering a vast selection of products sourced from both local and international sellers.
Lazada’s flagship offerings include LazMall, the largest virtual mall in Southeast Asia, which guarantees product authenticity and fast delivery for over 32,000 brands. In addition, Lazada Marketplace connects retailers with millions of consumers, providing extensive support including secure payment options and customer care services. The platform also facilitates cross-border commerce, enabling Southeast Asian consumers to access global products from markets such as China and Europe. With a commitment to seamless transactions and a focus on innovative technology, Lazada is redefining the online shopping experience in the region.
Brand industry
E-commerce and Shopping
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