Showroom by Miinto is an online fashion platform connecting customers with independent boutiques and fashion brands from around the world. Founded in 2009 by school friends Konrad Kierklo and Mike Radoor, the company grew from a simple idea: make sought-after fashion accessible beyond the founders’ small hometown in Denmark, while helping physical boutiques reach more customers. The platform brings together carefully selected luxury and premium labels, local brands, and boutique offerings, with items sourced, stored, and shipped by participating shops.

Showroom offers fashion for women, men, and children, alongside dedicated sports collections and premium and vintage or pre-owned selections. Its catalogue spans clothing, shoes, bags, accessories, and sportswear, including categories such as dresses, outerwear, sneakers, running gear, and outdoor apparel. Shoppers can browse established designers and popular labels, with sale items and new arrivals also featured. The company describes its goal as creating a customer-focused fashion destination that connects style-conscious shoppers with leading boutiques and a broad range of curated brands in one place.