Showside Waterskis

Showside Waterskis LLC is a Wisconsin-based maker and seller of handcrafted water-skiing equipment, established and currently based in Wausau. The company serves individuals and organizations, supporting local customers as well as water-ski enthusiasts across the United States and internationally. Its made-to-order approach lets customers personalize skis with choices of wood and color to create equipment suited to their preferred look.

Showside’s product range includes show skis, Flip Turn skis, slalom and ATB skis, shoe skis, and swivel skis, including foam-filled swivel models. The company also offers bindings and fins, and apparel is available through its website. Customers can submit ski orders and place separate orders for bindings and fins.

The brand draws on the energy and traditions of water-ski show teams. “Showside” refers to the position behind the boat closest to the crowd, associated with showmanship, athletic ability, seniority, and team traditions. Showside Waterskis presents its equipment as a way to help skiers pursue that prominent role and ships its products to customers near and far.