Shriners Children’s East-West Bowl is a college football all-star event that connects elite players with opportunities to showcase their skills before NFL scouts, coaches, and executives from all 32 teams. Continuing a tradition spanning more than a century, the game has featured future professional stars, including Tom Brady, Walter Payton, and John Elway. Its purpose extends beyond football: the event raises funds for Shriners Children’s, supporting specialized pediatric care for children regardless of their families’ ability to pay or insurance status.

The organization’s offerings include the annual East-West Bowl, player and team information, game statistics, and a year-round program of related activities. Fans can find ticket updates, attend events such as Fan Fest and Media Day, and access travel, hotel, and local attraction information. The website also provides news, photos, videos, media resources, and the All-Century Team, which celebrates notable players from the game’s history. Patient ambassadors share stories of resilience and hope, highlighting the connection between the athletes and the children whose care the event helps support.