Shuby

Shuby is an Italian child-development support brand offering a free iOS and Android app for families navigating a child’s first 1,000 days, from birth to around age three. Its purpose is to help parents feel informed and supported with practical guidance and scientifically validated content at each stage of early development.

The app features evidence-based developmental milestone questionnaires, personalized recommendations, and structured growth reports that parents can use to support conversations with their pediatrician. Shuby AI answers questions using validated scientific sources, while more than 100 articles provide age- and stage-specific activities, advice, and insights. Families can also track weight, height, and head circumference against World Health Organization growth standards.

Content is reviewed by a scientific committee of nine specialists, including a pediatrician, child neuropsychiatrist, psychologist, speech therapist, and other healthcare professionals. Shuby states that it does not diagnose or replace medical advice. The company emphasizes privacy and GDPR compliance, with encrypted data that users can export or delete; it does not sell children’s data or share it for advertising purposes.