Side Hustle Moto

Side Hustle Moto is a motorcycle and adventure shop built around a shared enthusiasm for riding, travel, and the people and places encountered along the way. Working alongside Prugh Design, the brand aims to bring like-minded people together to celebrate motorcycles and the experiences that make life worthwhile. Its online store is open around the clock, with a physical shop in Rapid City, South Dakota, where customers can also find motorcycle gear and friendly, personal service.

The shop offers riding essentials such as helmets, goggles, shields, gloves, luggage, grips, handlebars, and guardian bells, alongside apparel, including shirts, sweatshirts, hats, and outerwear. Its broader selection spans bags, bandanas, socks, adventure blankets, hammocks, coolers, lights, first-aid kits, flasks, tools, mugs, and home goods. Side Hustle Moto also features products from a range of independent and established brands, and offers Prugh Design apparel and custom design work. Visitors can browse new items, sale products, and gift cards, or explore the brand’s stories and community through its Garage Workshop and Our Road sections.