Swahili International Film Festival & Awards (Siff Awards) is an organization established in 2022 with the aim of promoting films in Swahili language. With an estimated 200 million Swahili speakers worldwide, the festival strives to grow this number by showcasing content in Swahili. The festival's objectives include promoting the Swahili language both locally and internationally, bringing together local and international film producers and distributors for business opportunities, and capacity building of the film industry through training and pitching competitions.

Siff Awards also provides a platform for upcoming filmmakers to showcase their talent and gauge their abilities in film-making. Additionally, the festival screens films to create a buzz and increase the watching of Swahili content. By hosting festivals, awarding production funds, and offering networking opportunities, Siff Awards plays a crucial role in fostering the growth and development of Swahili language and culture in the global film industry