Unclaimed brand
Sightmark offers top-notch optics at affordable prices, including riflescopes, night vision scopes, red dot sights, spotting scopes, binoculars, and boresights.
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Hex Code
Color name
RGB
HSL
CMYK
#E21A23
Alizarin Crimson
226, 26, 35
357, 79, 49
0, 88, 85, 11
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
Sightmark is an optics and outdoor equipment brand offering products for firearm users, hunters, and people seeking tools for observation and aiming. Its range spans thermal and digital night vision devices, riflescopes, red dot and prismatic sights, magnifiers, laser sights, binoculars, and spotting scopes. The brand also sells boresights, tactical and weapon-mounted flashlights, mounts, batteries, other accessories, and branded apparel.
Product families include Wraith digital night vision and thermal scopes, Shade thermal riflescopes, Strikon prismatic sights, Presidio riflescopes, and Solitude binoculars and spotting scopes. Sightmark’s catalog includes individual products as well as bundles that combine optics with items such as magnifiers, flashlights, or laser sights. Customers can shop by product category and find product information, field guides, and support through the brand’s website.
Sightmark also provides contact and return resources and invites prospective dealers to apply, with a section serving government and law enforcement customers. Its broad lineup brings together aiming, viewing, illumination, and alignment equipment for a range of practical uses
Brand industry
Sports
Company type
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Year founded
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Company size
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Digital night-vision riflescopes
Thermal rifle optics
Reflex and red-dot sights
Laser boresighters
Hunting spotting scopes
How do I download the Sightmark logo?
The Sightmark logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Sightmark's branding look like?
The Sightmark wordmark is a widely tracked, angular uppercase red name, with a distinctive red crosshair reticle replacing the central letter in “MARK” and a small registered mark. Its visual identity pairs condensed, heavy display lettering and compact uppercase labels with black, white, and vivid red; rugged outdoor and product photography, dark equipment imagery, and high-contrast layouts give it a tactical, utilitarian character.
What are Sightmark's brand colors?
The Sightmark color palette uses the hex codes #E21A23, #FFFFFF and #000000.
The Sightmark name, logos and brand assets are trademarks of Sightmark and its affiliates. Brandfetch isn't affiliated with or endorsed by Sightmark. Their use is subject to Sightmark's brand guidelines.
