OTTO is an online retailer offering a broad range of products for individuals, families and the home. Its marketplace brings together fashion, furniture, home furnishings, household appliances, electronics, sports equipment, beauty products, toys and garden supplies, alongside items for pets and DIY projects. Shoppers can browse clothing, shoes and accessories for women, men and children, as well as furniture, kitchen products, bedding, décor and technology from numerous brands.

The website supports convenient shopping with flexible payment options, including instalments and payment by invoice. Additional services include furniture assembly, technology installation, long-term warranties and collection of old appliances. Customers can also use the OTTO app to access offers on their smartphones and join the OTTO UP membership programme for benefits such as savings on delivery costs and reward points. Inspiration pages provide ideas for interiors, fashion and products across the retailer’s categories. OTTO also offers guidance to help customers make informed purchasing decisions, including information about products made with independently certified materials where available.