**Brand Description: Lazada**

Founded in 2012, Lazada Group stands as Southeast Asia’s leading eCommerce platform, excelling in connecting customers across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a part of the Alibaba Group since 2016, Lazada utilizes advanced technology and logistics to deliver an unparalleled retail experience. Offering an extensive variety of products, LazMall, launched in 2018, is the largest virtual mall in the region, hosting over 32,000 international and local brands with a promise of 100% authenticity and rapid delivery service.

Lazada Marketplace allows retailers to access millions of consumers with robust support services, nurturing sales across 18 diverse categories, from fashion and health to home appliances. The brand is committed to expanding cross-border commerce, facilitating connections for Southeast Asian brands with international audiences. With secure payment solutions and an emphasis on seamless transactions, Lazada is redefining the shopping landscape, aiming to serve 300 million customers by 2030 with innovative offerings and exceptional service.