Simba Dickie Group

Simba Dickie Group is an international, family-owned toy company built on a longstanding enthusiasm for toys and their production. The group brings together a worldwide family of brands under a shared corporate umbrella, with products spanning a broad range of categories and age groups, from young children to adults. Its toy-making process draws on expertise in design, play experience, educational potential, production technologies and materials. The company aims to create toys that inspire children’s imagination and creativity and help build lasting memories, while putting children and consumers at the centre of its thinking.

Simba Dickie Group describes its culture through values including integrity, trust, diversity, teamwork, entrepreneurship and long-term success. It also highlights responsibility for people and the environment, setting standards for materials and production cycles through its corporate responsibility approach. Alongside its toy brands and products, the group shares news about launches and events, and provides customer service and retailer resources. Its international outlook is balanced by a family-company identity and a focus on respectful, down-to-earth collaboration.