Simit Sarayı is a renowned Turkish bakery and cafe chain that specializes in traditional Turkish pastries, snacks, and beverages. It was founded in 2002 by two entrepreneurs, Cem Kolemen and Haluk Okutur, with the aim of bringing the flavors of Turkish cuisine to a wider audience. The company's headquarters are located in Istanbul, Turkey.

From its humble beginnings as a small bakery in Istanbul, Simit Sarayı has grown rapidly and now operates over 500 outlets across Turkey and in various international locations. Simit Sarayı's main products include simit (a circular sesame bread), pastries, Turkish tea, coffee, sandwiches, salads, and a wide range of bakery items. The company prides itself on using high-quality, fresh ingredients and traditional recipes to create its products.

In addition to its domestic presence, Simit Sarayı has expanded its operations globally and has established a significant market presence in countries like the United Kingdom, Germany, the United States, Russia, Saudi Arabia, and Qatar. The company has achieved this through partnerships and subsidiaries, enabling it to capture a diverse customer base and cater to different cultural tastes. In terms of market position, Simit Sarayı has emerged as one of the leading bakery chains in Turkey and has gained recognition worldwide.

It competes with other global bakery chains like Starbucks and Costa Coffee, but stands out by showcasing traditional Turkish flavors and offering a unique experience to its customers. The company has consistently focused on innovation and growth, introducing new products and expanding its menu options. It has also implemented an online ordering system to cater to changing customer preferences and enhance its reach.

As of the latest available information, Simit Sarayı continues to thrive and expand its global footprint. It remains committed to delivering high-quality products, maintaining its unique taste, and sharing the rich culinary heritage of Turkey with people around the world