Simplaa is a ride service operating across the UK and Nigeria, offering fixed-price airport transfers, city rides and chauffeur bookings. Customers can arrange a journey through the Simplaa app or WhatsApp, with options to ride now or pre-book. The service includes standard, premium and luxury vehicles in different sizes, from everyday cars to larger vehicles for groups and luggage. Chauffeur bookings are available for a minimum of four hours, and customers can add return trips when booking.

Simplaa lists London, Lagos, Abuja and Port Harcourt among its service locations, and also offers school transport. It is an official ride partner of Air Peace: eligible passengers can arrange a free airport pickup, while travellers who have not yet flown can qualify by booking a First or Business Class flight. Simplaa also provides rider, driver and staff apps, along with customer support through WhatsApp. Drivers can apply to join the service in London, Lagos, Abuja and Port Harcourt. The company reports more than 50,000 completed journeys and a 4.6 Trustpilot rating.