Simple is a Moroccan neobank from the Attijariwafa bank group, offering app-based banking designed for everyday life. Customers can open an account online through secure identity verification, with no branch appointment, and collect a linked payment card from a nearby partner shop. The app supports payments, savings, money management and project planning, alongside virtual cards for online purchases and Simple Pay, which lets users send, receive or collect money by QR code. Transfers between Simple and Attijariwafa bank customers are free.

Four plans are available: Go at no monthly fee, Plus at 19 DH, Prime at 59 DH and Metal at 159 DH. Depending on the plan, customers receive Mastercard or Visa cards, higher limits, included transactions and travel-related benefits. The app also offers access to negotiated travel deals, as well as tools to save and invest from 10 DH, including access to the stock market; investments carry a risk of capital loss. Simple One provides banking for ages 12–17, with parental controls and financial education.