Simple Green Smoothies is a plant-based food and wellness brand founded by Jen Hansard, who has shared approachable recipes since 2013. Its website helps people make healthy eating feel doable and enjoyable through recipes, practical guidance, and structured meal plans. The extensive recipe collection includes smoothies, smoothie bowls, juices, snacks, salads, soups, main dishes, and desserts, with options organized by season, dietary preference, and nutrition goals. Visitors can explore vegan, vegetarian, high-protein, low-calorie, high-fiber, low-sugar, and oil-free recipes, along with smoothie tutorials, meal-prep advice, and resources on ingredients and blenders.

The brand also offers programs and planning tools, including smoothie challenges and plans, a vegan meal plan, a plant-based meal plan, a meal planner, a salad challenge, a 21-Day Cleanse, and a 10-Day Reset. Free recipes, challenges, and email updates are available, while a shop and cookbook are also featured. Through its recipe library and programs, Simple Green Smoothies encourages visitors to build nourishing habits with plant-focused food.