Simple Tech Holdings is an Abu Dhabi-based holding company that brings together profitable gaming, digital media and consumer businesses with infrastructure serving Web3 projects. Its platform connects businesses that own an audience of people who spend in digital environments with the software, payments and growth services used to reach that audience. Its consumer-side interests include mobile gaming, digital media and consumer products. Its business-side services include embedded software for payment processors and digital asset platforms, on- and off-ramps, settlement infrastructure, and marketing and growth support.

Simple Tech aims to help its portfolio companies acquire customers more efficiently, increase customer lifetime value and improve margins through shared audiences, owned media and in-house operational capabilities. The company reports more than 200 million users engaged across its ecosystem annually, over 600 enterprise clients enabled in Web3, and more than $1 billion in transaction volume across its platforms and payment rails. It says acquisitions must be profitable or cash-generative before integration and excludes pre-revenue concepts, gambling-related businesses and targets dependent on token exposure.