SimpleWine is a wine and spirits retailer offering an online storefront and a network of wine boutiques in Russia. Customers can browse a broad selection, get advice from specialists, reserve products online and collect their purchases at a boutique or designated pickup point. Alcohol is not delivered; sales are completed in person at eligible locations, including Moscow, Saint Petersburg, Rostov-on-Don, Sochi, Yekaterinburg, Tyumen, Samara, Novosibirsk and Krasnoyarsk.

The assortment includes wines from established regions and producers, Champagne and other sparkling wines, whisky, cognac and other spirits, as well as mineral water, juices, glassware and bar accessories. Shoppers can filter by style, grape, country, price, sweetness and production approach, and explore rare and collectible bottles, gift options and non-alcoholic wine. SimpleWine also offers gift cards, loyalty benefits, promotions and tasting events. Its website and app feature articles, cocktail guidance, wine-themed projects and information about the brand’s boutiques. The company also serves corporate customers and hospitality and trade businesses, and offers a franchise opportunity for wine boutiques.