Simplot Food – USA supports foodservice businesses with chef-driven products, culinary expertise and practical inspiration. Its portfolio includes frozen potatoes such as everyday fries, extra-crunchy fries, formed shapes, sweet potatoes, and roasted and other potato products. The range also features avocados in diced, pulp, guacamole and halved formats, along with vegetables, fruit, vegetable blends, grains and pasta, including quinoa, rice and pasta options.

The brand serves a broad range of segments, including limited- and full-service restaurants, supermarket delis, distributors, K–12 schools, colleges and universities, healthcare, lodging and convenience stores. To help customers plan menus and make use of its products, Simplot provides recipes organized by meal occasion, dish type, product and cuisine. Its resources include a blog, fry-matching tool, trend guide, webinars, e-books, customer testimonials, culinary team information and a nutrition finder. Simplot also offers segment-focused recipe access through Simplot+. With a focus on craveable foodservice products, crowd-pleasing insights and real-world guidance, the brand aims to help foodservice operators pursue their ambitions.